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Effective Media - your partner for professional localisation
What does "localisation" mean?
 
to localise:

•.1. to restrict or assign to a particular place; 2. to invest with the characteristics of a particular place (...)

•.to perform high-quality translations of computer software, in keeping with specialised terminologies and stylistics.

•.to linguistically and culturally adapt a product to the target country.

The term "localisation" cannot be sufficiently explained by briefly consulting a dictionary. Some companies still imagine a localisation to be a simple "translation" of software.

At Effective Media, we draw a clear line between "translation" and "localisation", as software localisation must cover a multitude of services in order to guarantee that your final product is adapted to the target market in every aspect.

Our work is therefore not limited to a literal translation, as offered by many other agencies. Rather, our brand of localisation consists of an intercultural adaptation of software to the specific features of a different language area.

We specialise in adapting software to the German market. But we also handle international productions and offer complete English localisation services as well as, through partner agencies, localisations into French, Italian, and Spanish - all, of course, managed exclusively by native speakers..

Not only are more and more languages required nowadays, but localisations are also expected to meet a much higher standard of quality. An increasing number of software reviews also mention the localisation quality, in some cases criticising expensive blockbuster products for a quality of localisation that fails to please.

Are you tired of reviews such as "Regular occurrences of mistakes in translation are about as conducive to the atmosphere as a mobile ringtone in the middle of an opera", or "More effort should have been invested in the German voice-over recordings, which ruin the mood of the game", or even "Consequently, we are forced to deduct two points from the game's overall score"? Then think about whether such feedback justifies a minimal saving of expenses.

In the end, quality pays, after all.
picture xNews
2019
Gloomhaven in nationwide awards: 
"Localised by Effective Media, Gloomhaven was voted one of the top ten games from among all board games released in German within Germany in the nationwide awards "Deutscher Spielepreis 2019"."  
 
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2020
www.4players.de about
Call of Duty: Black Ops Cold War:		 
"+ powerful German voice-overs"  
 
2020
www.gamepro.de about
Crash Bandicoot 4: It's About Time:		 
"(...) story with a few time travel twists and really funny, well-written dialogues."  
 
2019
www.4players.de about
Civilization VI (console version):		 
"+ good German localisation"  
 
2019
www.gamestar.de about
Call of Duty: Modern Warfare:		 
"Modern Warfare actually succeeds better than most instalments of the CoD series at making its characters feel tangible. The acting for the roles of Farah and Price, in particular, is as brilliant as is the contrast between the two (...) + good German & English voice-overs"  
 
2019
www.gamepro.de about
Call of Duty: Modern Warfare:		 
"The soundtrack with its staggering weapon sounds, directional effects, and good German voice-overs is top-notch (...) In that regard, the campaign of the "new" Modern Warfare really rolls like thunder."  
 
2019
www.games.ch about
Sekiro: Shadows Die Twice:		 
"Publisher Activision also invested in a completely localised German version with very good German dubbing."  
 
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